Individual Courses → 2 - Intermediate

Lead Nurture Strategies - 1 CPE (BD010)

Converting prospects into clients is a complicated process and one of the most important factors in moving someone towards becoming a client is building trust in you and your practice and establishing credibility as an industry expert. This course explores the journey through Know-Like-Trust along with strategies to establish credibility with your prospects.

Participants will learn how to:
• Compose a Front of Mind strategy
• List 3 ways to provide value in a Front of Mind strategy
• Define each stage of know-like-trust
• List the 6 establish credibility with your prospects
• Establish communication best practices

To register, visit and select “Self-Paced Training” or contact for firm-specific options.
In order to receive CPE credit, participants must log into the training session and answer all applicable questions during the presentation.

Participants will receive 1.0 CPE Credits
Field of Study: Communications & Marketing

Additional Information:
Prerequisites: Participants are those involved in business development activities.
Who Should Attend: Anyone who is actively trying to gain new clients and is interested in learning how to build trust and establish credibility with prospects.
Advance Preparation: None
Program Level: Intermediate
Delivery Method: QAS Self Study

Refunds & Cancellations: Cancellations or modifications to registrations must be made within one week of purchasing the training course. Full refunds are available during this time if the customer has not logged into the training platform ( Please email to request a refund. For more information regarding administrative policies such as complaint and refund, please contact our offices at 859-594-7844.

The Sales Seed is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its
  • Course documentation
  • Course Instructions
  • Video 1 - Introduction & Objectives
  • Course content
  • Video 2 - Front of Mind
  • Review Question 1
  • Video 3 - Know Like Trust
  • Video 4 - Establishing Your Credibility
  • Review Question 2
  • Video 5 - Communication Best Practices
  • Review Question 3
  • Final Exam & CPE
  • Exam Instructions
  • Final Exam
  • Complete Survey To Receive CPE Certificate
Completion rules
  • You must complete the units "Final Exam"
  • Leads to a certificate with a duration: Forever